Especially in the US, there was a downright ninja craze, which resulted in movies and games that were transformed into ninja products upon localization. By the time the first Ninja Gaiden game saw the light of day, Sega already had a hit with Shinobi, the Teenage Mutant Ninja Turtleswere emerging from an independent comic parody to become a massive merchandise phenomenon that would spawn its own line of video games. That decade saw a plethora of games and (often very cheaply produced) movies focusing on the Japanese assassins or at least sporting the word “ninja” in the title.
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